Over the last year, Chipotle went through some bad news press due to the E. coli outbreak last year. Some followers and lovers of the fast food chain stopped going, and it hurt the franchise in a huge way.
Well, good news for many fans of the burrito bowls and the rest of the menu. The powers that be have decided on a few new additions to its menu including some spices that will hopefully bring the base back to the stores.
From NBC New York:
Chipotle is adding chorizo to its menu in yet another move intended to get people back in stores following an E. coli outbreak last year.
The chain says the topping will be available in select cities including New York and San Diego starting Wednesday. It expects to introduce the chicken-and-pork sausage option nationally in the fall.
Earlier this week, Chipotle also said it plans to launch a loyalty program for the summer that will reward customers with free meals for frequent visits.
The moves are part of the chain’s push to recover after a series of food scares last year sent sales plunging. In the first three months of the year, Chipotle Mexican Grill Inc.’s sales were down about 30 percent at stores open at least 13 months.
Believe me, we used to be at the Chipotle at least twice a week. It was almost a religious experience but it’s going to take a lot more than this to bring us back or shall I say, it’s going to take a strong push for us to make this our #1 place again.
Are you a Chipotle fan? Did you stop going when there was an outbreak? Will you return? Share your opinions below and let me know what your plans are. Also share this on your Facebook and Twitter page to see if your family and friends are going back.