When Target took a stand on North Carolina’s so-called “bathroom bill,” they likely saw themselves “on the right side of history” (as liberals are fond of saying).
Their official statement was that: “”We welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity,” the retailer said. “Everyone deserves to feel like they belong.”
Nobody asked for their opinion, nor were they any issues occurring in their stores that would necessitate them to make such a public statement. They simply did this because they thought it would improve their image.
The public responded – by having millions sign a pledge to boycott the store. The petition was started by the American Family Association.
Shares of Target Corporation Common Stock (TGT) have fallen from $84.14 a share on April 19 to $79.27 a share as of Friday evening, 10 days after the transgender policy was enacted.
The stock price had fallen by 2.52 percent on Friday alone, as of 4 p.m. Ultimately, the drop “would represent a corporate loss of over $2.5 billion [in market value of their stock],” according to the Family Policy Institute.
H/T The Blaze
What do you think? Will you be boycotting Target, and if so, where will you shop instead? Let us know in the comments below!