Half the fun of watching the Super Bowl is the commercials. Most brands produce special spots just for the Big Game and the cost of actually running an ad is astronomically high. The payoff, however, is that most of America is talking about your company or product the next morning. Two companies, Jeep and T-Mobile, seemed to believe while producing their ads that most of the country is radically liberal, and thus, would appreciate their messaging. They couldn’t be more wrong, and this is why.
It starts off well and good. Beautiful and picturesque landscapes of American sites from one coast to another. Even though the song has socialist roots, it is one about the United States. NPR explains about its writer and singer Woody Gunthrie,
A man happier on the road than at home, he’d walked, hitched and ridden the rails all over the country. He went first to the Gulf Coast, then west to California, where he joined the half-million so-called Okies and Arkies — Dust Bowl refugees migrating in search of better lives. Although Guthrie purposefully threw himself into these travels partly to escape family troubles and his disintegrating first marriage, what he saw and experienced as he cris-crossed the country contributed to his emergence as a social commentator.
Jeep never got that memo. Soon the spot begins highlighting lands from around the world, including countries like China, a gross abuser of human rights. Sorry Jeep, China isn’t my land, and for that, I am thankful.
The second spot features Chelsea Handler and Sarah Silverman for T-Mobile, and highlights just how radical some feminists have become in their hatred of men.
The ad features both women trying to one-up each other, showing off just how much reach their phones have even in the recesses of their cavernous mansions. Silverman pretends to have an underground delivery room and as she hands a newborn off to its parents, apologizes, “Sorry, it’s a boy.”
Um, what? Imagine if the spot had featured male actors and they had told a couple, “Sorry, it’s a girl.” The internet outrage machine would be in a tizzy this morning. For some reason, however, T-Mobile thought that man-hating in their spot was appropriate and smart business sense, even during the Super Bowl. Newsflash: Men watch the commercials too.
Comment below! What do you think was the best ad? And the worst?